Choosing Your Mailings’ “Wardrobe” in the Envelope Rack
Deciding on just the right “wardrobe” for your mailings can make a difference in your correspondence being read or tossed into the recycling bin. Though you can have envelopes custom-printed for your needs; the industry standards work out great for many projects and daily needs. Whether the goal is bottom line cost or aesthetics (or a combination of both,) the varieties of styles that exist today provide options galore.
Commercial Envelope Style
These envelopes are the most popular for business use and often for personal use as well. Called “standard” or “#10” envelopes, they are perfect for letters, direct-mail pieces and basic correspondence. They have commercial style flaps and diagonal seams.
The Monarch is a variation of the #7 3/4 envelope but with pointed flap. They are often utilized for invoices, paychecks and receipts and can have a window to display the recipient’s name and address.
Baronial Envelope Style
These square envelopes are great for do-it-yourself invitations and announcements on card stock. With a variety of colors to choose from, baronial envelopes’ deep, pointed flaps and side seams make it more inviting for the recipient as it stands out in the daily pile of mail.
A-Style Envelope Style
Popular for photo cards for the holidays, announcements or an alternative to the traditional business envelope, A-Style offers a contemporary alternative to customary correspondence. A-Style envelopes are the same sizes as the Baronial envelopes; however the flap is straight instead of pointed.
Booklet Envelope Style
Booklet envelopes are perfect for church newsletters or other multi-page mailings. The flap is on the long side. They’re necessary to have on hand when a business-sized envelope just doesn’t cut it and you need a larger sized envelope. They are available with gum seal, or self-seal.
Catalog Envelope Style
These large envelopes with wallet style flaps and center seams made a greater statement when mailing important correspondence that you prefer not to fold, or for, multi-page correspondence. As its name implies, it can fit a standard catalog or magazine and is great for having your mailing stand out amongst the rest. The flap is on the short side, and they are available with gum seal, or self-seal.
Square Envelope Style
The square envelope is perfect when a baronial style just won’t cut it. For larger invitations, announcements, coupons or event notifications, the square look gives this envelope an important feel and draws recipients to see what it entails.
Envelopes are just as important as the messages they deliver. It’s important to understand your options to make the best decision for your mailing. Direct mail marketing? Event invitation? Choose the right envelope for the job. With the variety of colors, styles, and sizes that are available, taking that extra time to choose the right envelope from your “wardrobe” can pay big dividends!